THIS BEST-SELLING ‘BRALESS’ BRA JUST GOT A SERIOUSLY CHIC UPDATE

Bra-haters rejoice! Credited with converting bra-haters across the land, Boody’s coveted Shaper Bra has just been given a super chic update.


After earning a place in the drawers of the Hollywood elite (Kylie Jenner, Gigi Hadid and Kendall Jenner have all been spotted donning the sustainable staple), Boody have expanded on the celeb-approved style to include an all-new ribbed variety.

Boasting the same seam-free construction that prompted a 300% surge in sales over lockdown, The Seamless Ribbed Bra (£32.95) matches the Shaper’s beloved second skin feel while its textured rework adds an effortlessly cool edge. Soft, stretchy and under-wire free, Boody’s latest launch has everyday staple written all over it.


Whilst the stretchy rib knit fabric provides smooth and seamless support, a wide underbust band and scoop back detail ensure a flattering fit for a touch of everyday elegance.

Stylish yet sustainable, Boody pride themselves on adhering to the highest standards for both the planet and their workers. Sustainably sourced and ethically produced, their eco-basics provide smart comfort that you can feel good about.

Helping support the fight against breast cancer, Boody are donating 1% of all bra sales to Breast Cancer UK.

The Seamless Ribbed Bra comes in 4 colours; Black; Storm; Dove and Dusty Pink and is available in sizes XS-XL.

Available now at www.boody.co.uk

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