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Digital Fashion from Stylexchange

Today we’re introducing you to Stylexchange, the first German company in the world of virtual fashion. They created a digital fashion marketplace for all fashion addicts seeking innovation, creativity, and exclusive style.

For those of you who may not be familiar with the concept, digital fashion is the creation of 3D virtual garments that would be fitted into pictures of real people. Through this fashion revolution, creativity does not have any physical constraints.

Sunfire dress by designer Nesa Gholipoor

But the use of digital fashion for Stylexchange extends beyond creativity and innovation. The core of this fashion revolution lays behind the massive amount of waste caused by the industry. In 2015, 100 billion pieces of clothes were churned out for 7 billion people. The majority of this ended up in landfills or incinerators. Only as little as 1% is recycled properly due to the lack of technology. It is their hope to revert this trend by encouraging people to buy physical clothing more responsibly and explore their constant creative fashion side through a zero-waste alternative.

They strongly believe that virtual fashion is the future. It’s just a matter of time before it catches on. It can completely satisfy people’s need for beauty, creativity, and self-expression,” Fitting a virtual outfit on a person's photo before posting it on social media can be a daily source of inspiration and a creative outlet without impacting the environment.” says Fatima Ezahra, Pr manager for stylexchange.

Wavy algae by Elena Annova & Strawberry cotton candy by Grace Moore

This is what inspired them to start a digital-only store to showcase a large variety of virtual pieces made by talented digital fashion designers from all around the world that can’t be found anywhere else.

The best part? You have the option to purchase some of these incredible creations for absolutely free using SXC coins within their app.

Broken mirror by Nesa Gholipoor

Will you join this futuristic fashion movement?

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