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Looking at the J-Beauty and K-Beauty booms over the years, we think it’s finally the time for A-Beauty. African beauty has always been about using minimal, natural, and rich ingredients to pamper and cater to all skin needs. Epara products are very versatile, and the idea behind the brand is that you can dial up or dial down your use of certain products depending on the weather, your skin cycle and environment Epara embodies this exact ritual of collapsing your skincare routine to a few steps to make it easier to maintain and therefore achieve the results you want.

Using ingredients such as Moringa Oil, Marula Oil and Shea Butter links the brand to the many women who without the help of much scientific research somehow knew that these ingredients made a difference in skin health. Today, Epara products create the same solutions offered by African botanicals supported with scientific research which underpins the efficacy of the ingredients and products.

Epara is founder Ozohu Adoh’s tribute to those incredible women, here is her go to Epara shopping cart:

The key to reducing hyperpigmentation and hydrating the skin all in one go is to find an oil based buildable product – the Cleansing Oil is my go-to. As soon as it is applied to skin (also used to remove makeup) it goes to work on targeting skin imperfections, evening tone and brightening dull skin all whilst preventing irritation!

There isn’t an Epara product that is a one size fits all however the Hydrating Mist comes close because it gives me the dual solution of hydrating and brightening my skin at the same time. My consistent desk buddy throughout the whole year!

After cleansing, I use the Brightening Night Balm as it is specially formulated to work while you sleep. This is the perfect opportunity to renew skin and create a new layer of protection.

Bonus Product: I love the winter months for the fashion, food and warming scents that surround the season. Moisture is one of the biggest pillars in A-Beauty and for that I give all the thanks to our Comforting Body Cream.

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