Once GOAT closed it’s doors permanently in March, we were at a loss regarding the future until an old customer contacted us asking for a Virtual Cocktail Class mimicking those that we used to run in the venue. We sent a list of ingredients for them to buy and scheduled a zoom; the class went so well that we have turned the concept into a business.
We host a public class every 2 weeks with up to 300 households joining for just £8 per screen, and myriads of private events from small team building classes and birthdays to weddings and conferences. We have gone from 2 people to a team of 12 and are now offering the option of sending out boxes of equipment and ingredients to our customers.
Each class follows a theme and our bartenders are on furlough from the best bars in the UK and adore being in contact with customers shaking 4-5 drinks together per class every evening. We have noticed that friends and colleagues are connecting from different corners of the country, and indeed the world - we have hosted classes on every continent except for Antarctica for over 10,000 people.
Originally the circumstances forced us into this position, and now we feel privileged and excited to be in this new wave of exciting new ways of bringing people together. After all, who doesn't want to learn to make cocktails with their aunt in Bermuda?
For more information visit: https://goatchelsea.com