The fashion search site Stylight have analysed the search behaviour of their 120M international users and discovered that the simple plimsolls KEDS, most famously seen on Jennifer Grey in Dirty Dancing in the '80s, are making a comeback.
Keds are making a comeback – spotted on celebs like Emily Ratajkowski, Shay Mitchell, and Taylor Swift, these ultra-comfy sneakers have seen a +78% increase in the last month**. Since their debut in 1916, this classic shoe has been worn by icons like Marilyn Monroe and Audrey Hepburn – even styled on Jennifer Grey in the 80’s classic film, Dirty Dancing. We can see why Keds are returning as the 'newest' summer sneaker – the light canvas material makes them perfect for warmer weather (and makes them easy to clean), not to mention a price tag that’s easy on the wallet. Styled with denim shorts or a summer dress, these sneakers are versatile and are the perfect understated alternative to the chunky sneaker trend.
*Clicks were calculated over the period from 1 January to 15 February 2021 and compared to the period from 1 March to April 15 2021