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Live Unlimited London

Live Unlimited London is a fabulous plus-sized fashion brand that is all about encapsulating effortless, gorgeous style for confident and curvy women everywhere. With celebrating every woman’s shape and curves, being at the heart and soul of everything they do.

The Live Unlimited London story began in 2017 with two best friends, co-founders Tracey & Rachel, who'd been in business together for 30 years, realising their dream to create a stylish and coordinated collection that was synonymous with quality and attention to design detail, and went beyond a size 16.

And so, Live Unlimited London began. And four years on in 2021, their values still remain the same, and the clothes just keep getting better!

Such as the exciting announcement of the arrival of its AW21 Collection, consisting of premium Knitwear, luxurious Occasionwear and beautiful Outerwear, all designed to flatter real women from a size 12 through to a size 28.

The new Autumn/Winter collection welcomes rich, earthier tones, cosier fabrics, and elegant dressing with versatility being of the utmost priority - whether attending a festive soireé or cosying up by the fire, Live Unlimited London has got you covered. As party invitations mount and the over-a-year-long itch to dress up reaches critical levels, so does the need for a suitable party dress. The versatility of the AW21 collection means you can go from day to night seamlessly, from desk to dinner party.

And the newness doesn’t stop there – after recently announcing their debut footwear collection in partnership with footwear brand Feather & Sole – which is available now on their website in a range of 13 different shoes to choose from – all in wide-fit.

And last but certainly not least, their new sleepwear collection! As the nights draw closer, and the air gets cooler, what better way to spend your evening than wrapped up in a sumptuously soft Dressing Gown, or a comfortable and classic Night Shirt. Made from silky soft viscose with stretch for added comfort. This 14-piece collection is what dreams are made of.

Live Unlimited London believes in versatility and wants its clothes to work hard for you. They are not interested in fast fashion where the planet pays the price, but are a passionate brand – committed to designing high-quality pieces that will add value to your wardrobe, are versatile, and will last.

Fashion to love and wear, for many years to come.

Find out more at

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