It’s been over a year since the pandemic redefined our everyday attire. We’ve grown accustomed to stretchy fabrics and elastic waistbands, and while we’re ready to welcome a touch of elegance, we’re perhaps less willing to forgo the comfort and versatility that pandemic dressing permits.
If the prospect of parting with your sweatpants looms large, you can rest assured that comfort is unlikely to fall by the wayside. According to a recent survey conducted by The Office Group, 38% of workers are looking to retain the feeling of comfort achieved by the dressed-down approach that typified lockdown. This year’s State of Fashion report predicts the growing shift toward “casualisation”, already in motion before the pandemic, is likely to emerge as a dominant force across many fashion categories in 2021.
As we gear up for the easing of restrictions, elevated basics offer to temper the return to real-world dressing, uniting comfort and convenience with timeless elegance.
BACK TO BASICS
If your wardrobe could do with a reset of wear-everywhere essentials, look no further than BOODY. Combining easy-to-style silhouettes with feel-good fabrics, Boody’s everyday basics have a post-pandemic dressing down to a tee. Offering a range of classic tees, barely-there bodysuits, and a best-selling crop bra, the brand’s minimalist, multifunctional pieces exude an effortless cool without compromising on comfort. They’re made from super soft bamboo fibres and boast a sublime seam-free construction. The addition of thermo-regulating properties also means they work to keep you cool and comfortable, whatever the weather.
The best part? Boody is committed to adhering to the highest standards for both the planet and their workers. Sustainably sourced and ethically produced, their bamboo clothing provides cool comfort that you can feel good about.
The utility staples have proved popular with the supermodel set, having been spotted on the likes of Emily Ratajkowski, Kendall Jenner and Gigi Hadid.
COMFORT IS KING
While the pandemic may have accelerated our move toward more comfortable clothing, lingerie trends have, for the past few years, seen comfort and functionality take precedence over frilly negligees, fussy fastenings and ill-fitting underwires. In the past year alone, UK sales of the Boody Shaper Bra have increased 249% and sales of the Padded Shaper Bra by 263%. Classic bikini sales have increased by 170% and sales of the full brief with a high waist and full coverage was up by 83%, outselling the g string and hipster styles.
Adored by bra haters and A-listers alike, Boody’s best-selling shaper bra has done away with all the unpleasant aspects of a conventional bra; the straps that dig in, tricky fastenings and the uncomfortable wires. Instead, the shaper bra is the perfect all round stylish essential that provides the support, shape and comfort that you need. Recently spotted on Kylie Jenner, the bust-friendly basic is perfect to pair with the brand’s dreamy Full Brief, available in an assortment of neutral hues from Boody.co.uk.