Primark launches a new range of period underwear!

Primark launches a new range of period underwear designed to be comfortable, affordable and accessible for all.

Our new range of period underwear has been meticulously designed to ensure effective absorption, reduce the smell of any odours and to be easily washed and reused. They can hold the equivalent of up to four tampons.

Starting at £6 for single items, the 17-piece collection comes in three shapes: mini, midi and hipster, and two flow types: light to medium and medium to heavy flow. The underwear, which comes in muted colourways including black, mocha, and pink, is also available in packs of three costing £16.

Primark Group Product Director, Paula Dumont Lopez said, “At Primark, we believe that period products should be accessible to anyone who needs them, and we are delighted to be the first high street retailer to offer period underwear at this price point. Our period underwear gives our customers an alternative to other period products which often end up in landfill. We want to give our customers the option to have a more sustainable period and to help them be kinder to the environment.

To find out more about period underwear and which stores feature the new collection visit