Riding the Waves of Retail

DJV Boutique is an award-winning local independent business, founded by myself Mandy Errington (pictured) in 2012. DJV (Daring, Jazzy, Versatile) is a popular fashion retailer selling inspirational fashion lines, bags and accessories online and from stylish premises in Ipswich Town Centre. Ever since we launched, we aimed to trade with a distinct point of difference and provide desirable fashion solutions exclusive to the area to attract those who prefer a more ‘individual look. To date, we have a loyal following and recently introduced a reward scheme to incentive our regulars. We’ve successfully pivoted our business and continue to stimulate trade, despite the dramatic shift in shopping patterns and adverse affect of facing lockdowns during the pandemic. We’ve bounced back and remain resiliant!


As a Suffolk-born and bred entrepreneur, I’ve lived and worked in Ipswich all of my life so it was a natural fit to launch my business in my hometown. I’ve always enjoyed living and working in Suffolk and particularly enjoy the local amenities and eateries we have to offer. This year, in 2021 I was named one of the UK’s top 100 female entrepreneurs in association with Small Business Britain and to date have numerous additional accolades to my name. DJV sells inspirational fashion lines, bags, and accessories from sought-after brands such as French Connection and other exciting niche labels. A selection of Menswear and gift cards are also available to expand our retail offer. We have plenty of gifting ideas available with price points to accommodate all budgets.


Here at DJV, we consider ourselves to be ‘more than just retailers’ and have a number of bespoke personalised services available, including a gifting service and signature style revamp packages to keep our customers engaged. Our lines are sourced exclusively so that we have something different on offer and we’ve recently introduced a small men’s line which includes; tops and accessories. DJV’s Brands include French Connection and other exciting niche labels. Gift cards are also available online or in-store for added flexibility. Small businesses like ours have a high dependency on community support and encourage individuals to make a commitment however small to shop with a local independent business. When you shop small you’re actually supporting people on an individual basis and their livelihoods. You’re also playing your part to build a stronger local economy and helping businesses to flourish again after the setbacks of the pandemic and economic downturn. https://djvboutique.co.uk/