The Conscious Trainer Brand That Has Taken Over Your Instagram Feed

This cult brand wanted to disrupt the trainer market - and went viral in the process


By Scarlett Stevens


You have, no doubt, seen Veja trainers on the feet of the street style crowd time and time again in the last couple of years. After being sported by big names such as Meghan Markle and Emma Watson, the standout V logo has become a familiar sight.


Launched in France in 2005, Veja was co-founded by childhood friends Sebastien Kopp and François-Ghislain Morillion, and the pair now sit as creative director and sourcing director, respectively.


Aside from their clean, minimal aesthetic and accessible price tag, these sneakers definitely owe a chunk of their popularity to their conscious production. The soles of every Veja shoe are made with natural Amazonian rubber, sourced directly, while the fair-trade cotton used in the lacing, lining and uppers comes directly from farmers in Peru and Brazil. Veja also use waterproof bottle mesh in the soles, with around three recycled plastic bottles (collected from the streets of Rio de Janeiro and São Paulo) going into every pair of shoes.


The simple design of the shoes mean they’re incredible easy to style. We’re all familiar with the search for the elusive trainer-that-goes-with-everything, but in this case it really does seem that Veja have hit the mark. Looking just as good with anything from an easy summer dress to a pair of straight-leg jeans, these sneakers have certainly earned their good reputation.


So, what more could you ask for in a trusty trainer? Sustainable production, affordable pricing, simple style and the celebrity seal of approval - it definitely seems that Veja are fast becoming the new go-to shoe.


If you’re sold on these sustainable sneaks, keep scrolling for some inspiration when it comes to styling your next pair.




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