The Real Reason Bum Bags Are Cool Now

Updated: Apr 15, 2020


These SS19 bags have also been released by many brands in a variety of styles, they’re not just for tourists, festivals and ravers anymore, but definitely come more refined. There is one detail that has changed, and that’s these bum bags have crept up North from the waistline, in a thinly veiled attempt to cast off their embarrassing title and it worked. They now like to go by ‘cross body bags’, the cooler word for them. All the celebs are wearing them form Rosie Huntington-Whiteley, Bella Hadid, Taylor Swift to Kendall Jenner, so I guess they must be cool.

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