Zara doesn’t actually stock a lot of clothes, and updates what’s in stores regularly. This means, it doesn’t have to resort to excess sales to rid itself of inventory, and it encourages consumers to shop with a sense of urgency.
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Zara also listens to its customers and it’s all about choice and this is where it beats its competitors hands down. Their range of jeans and trousers come in a range of colours, styles, lengths, cuts and materials – are to die for. It’ll also keep it’s finger in the ‘classics’ pie, where you can buy office-appropriate clothes to hitting the town at night, meaning that Zara appeals to all ages and style sensibilities; people who follow trends and those who don’t.
Zara arguably has the best online shopping, it is good as fast fashion e-tail gets, with multiple functions to make the experience easy and enjoyable via their app. New stock drops twice a week, Mondays and Thursday in case your keen for first dibs. No-fuss returns, and refunds in your banks as quick as you can blink. Additionally, it offers an ‘in-store availability’ function, fast, free delivery on orders over £50 to your address or in-store. Even better, it offers an email alert system letting you know when that special little piece you desperately wanted is back in stock. Perfection.